![]() ![]() "It's really cool to see her embracing this sort of independent focus with this album," Woodbury says. We have the social media reach." A boost for independent record storesĪn artist of Swift's stature reaching out to independent record stores with "Folklore" in many ways matches the overall vibe of the record, which finds the star collaborating with indie heroes Justin Vernon and Aaron Dessner of the National. So I think it helps that we have sort of an ecosystem. Louis, Newbury Comics in Boston, Grimey's New & Preloved Music in Nashville and Reckless Records in Chicago.Īs to why ZIA was chosen to receive the CDs, Woodbury says, "It's not an easy thing for anybody to necessarily facilitate. Other independent stores that got the nod from Swift included Vintage Vinyl in St. "But when Taylor Swift says she wants to do something with your store, you don't question it much," Woodbury said. Selling out of the product they had no idea they were getting two days earlier was a faster than usual rollout for ZIA. "We would have loved to get one into the hands of every single person who wanted one," Woodbury said. Of course, that means a lot of Swifties had to go home disappointed. And we limited them to one per customer." ![]() "But when you've got that many people asking questions, we had to kind of let people know that we couldn't do stock checks. "We try to be as customer-service-oriented as we can on social media," Woodbury said. "People are very passionate about Taylor," Woodbury said.Īt a certain point, ZIA had to stop answering questions. ![]() Once ZIA shared the news on social media, the store was flooded with requests. "So we pretty much started the day just getting a ton of calls about the chance that we were maybe gonna have these and we handled that by letting folks know that we would be posting on our social media as soon as we knew." How Taylor Swift fans got the word "Because Taylor was working with independent record stores all over the country, there were stores that got theirs before us," Woodbury said. On Wednesday, they got word that it was definitely happening but were instructed to hold off on making an announcement until there were actual physical copies in the stores. ZIA didn't know a thing about the first autographed CDs until late Tuesday night after everyone had left the office.Īs Woodbury recalled, "We got a note saying, 'Hey, this might happen.'" Saturday's second batch of CDs was also gone within an hour, and Monday's allotment was snapped up quickly as well. ZIA got 150 copies Thursday, all of which were gone within an hour of going on sale at eight ZIA locations in metro Phoenix, Tucson and Las Vegas. Saturday, it got a second shipment of the signed CDs at three locations - Chandler, Las Vegas and Camelback Road in Phoenix.Īnd on Monday, five ZIA locations - Tempe, Chandler, Tucson, one of their Las Vegas stores and Camelback Road - received more copies. The Phoenix-based chain was one of several independent record stores across the country to receive a shipment of autographed copies of the superstar's new album, "Folklore" Thursday. Finds (and clean copies) are hard to come by in the low-turnover used section, but its recent-arrival bays are a must-flip for every visit, and the gems displayed on the wall would endear the most cynical collector.View Gallery: Taylor Swift: 'Reputation' tour launch in Phoenixįor Taylor Swift fans, ZIA Records was again the place to be in Arizona Monday. At its core, Zia-both its decade-plus Eastern Avenue and younger-brother Sahara Avenue locations-remains the largest album emporium in town, still devoting considerable real estate to used/new CD sales (where you’ll usually find the dads), but now complemented by its expanded vinyl department (where the kids now reign, naturally), including its impressive new/reissue selection. ![]() Actually, it’s more like a pop culture geek’s Target, with not only music and movies, but also books, video games, turntables, toys, board games and loads of branded knick-knacks-a family-friendly retail outlet, if not for the occasional profane punk blasting from its speakers. All the familiar record-store chains have fallen, but Phoenix-based Zia Record Exchange remains Las Vegas’ closest approximation to a music-shop franchise. ![]()
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